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<\/p>\nJan. 24, 2024<\/p>\n
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Apple has been steadily pouring resources\u00a0into the pursuit of advanced intelligence products<\/a>\u00a0\u2013 and the tech giant is reportedly planning to integrate the features into future versions of its iPhones.<\/p>\n The Cupertino, Calif.-based company has acquired a whopping 21 AI startups since 2017, the\u00a0Financial Times<\/a>\u00a0reported, citing PitchBook data.<\/p>\n More transactions could be on the way.<\/p>\n \u201cThey are getting ready to do some significant M&A,\u201d Wedbush analyst Daniel Ives told the outlet. \u201cI\u2019d be shocked if they don\u2019t do a sizable AI deal this year, because there\u2019s an AI arms race going on, and Apple is not going to be on the outside looking in.\u201d<\/p>\n Additionally, Apple has stepped up efforts to hire employees with expertise in \u201cdeep learning\u201d \u2013 a reference to models that power advanced AI systems.<\/p>\n Nearly half of all AI-related Apple job postings include the phrase, Morgan Stanley analysts said in a research note cited in the article.<\/p>\n Insiders reportedly believe that Apple is looking for ways to add generative AI features that can run on iPhones and other portable devices Instead of through cloud computing networks.<\/p>\n Morgan Stanley analysts predict that Apple could unveil key details as soon as its Worldwide Developers Conference in June, when the company is expected to detail generative AI features included in the new version of iOS, its mobile operating system.<\/p>\n The analysts said Apple\u2019s voice assistant Siri could receive an AI-related upgrade.<\/p>\n The Cupertino, Calif.-based company also has been \u201cworking on its own large language models\u201d to compete with those offers by tech rivals such as OpenAI and Google, the FT reported, citing industry insiders.<\/p>\n The outlet also pointed to Apple\u2019s release of more powerful computing chips for hardware devices which appear to be geared toward the greater requirements for AI processing.<\/p>\n Apple did not immediately return a request for comment.<\/p>\n Needham analyst Laura Martin said AI developments would be crucial for Apple as it looks to \u201cprotect their installed base\u201d of hardware devices, which still comprise the bulk of the company\u2019s revenue.<\/p>\n \u201cApple doesn\u2019t want to be in the business of what Google and Amazon want to do, which is to be the backbone of all American businesses that build apps on large language models,\u201d Martin told the FT.<\/p>\n CEO Tim Cook referenced the company\u2019s efforts during an earnings call last November, telling analysts that Apple was \u201cinvesting quite a bit\u201d into AI and was developing the technology \u201cresponsibly.\u201d<\/p>\n \u201cIn terms of generative AI, obviously, we have work going on,\u201d\u00a0Cook said last November<\/a>. \u201cI\u2019m not going to get into details about what it is, because as you know, we really don\u2019t do that. But you can bet we\u2019re investing.\u201d<\/p>\n![\"Apple\"](\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2024\/01\/apple-opens-new-store-seoul-75176859.jpg?w=1024\")
3<\/span><\/span><\/span><\/a><\/div>![\"3d](\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2024\/01\/3d-rendering-ai-robot-think-75143359.jpg?w=1024\")
3<\/span><\/span><\/span><\/a><\/div>
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